Pacific Beach is located south of La Jolla and north of Mission Bay & Mission Beach and is populated primarily by college students, surfers and young professionals. Due to increasing property value and rent prices over the last few years, the neighborhood’s demographic is slowly becoming older, more professional and affluent. Also known as “P.B.”, the community is one of San Diego’s busier nightlife areas with an ever-evolving variety of bars, restaurants and shops. A 3.2 mile boardwalk called “Ocean Boulevard” serves as a pedestrian walkway where visitors and tourists can walk, rollerblade or ride bikes up and down the beach admiring the many shops, restaurants and real estate along the sand’s edge. Pacific Beach’s public schools are part of San Diego Unified School District and include Mission Bay Senior High School, Pacific Beach Middle School and several elementary schools.